SEO for Site Promotion

Promoting Your Website in Right Ways

Link building is an important part of website promotion as the sites with more external links are placed top in the search engines results page. Though people interested in your content automatically will link to your pages, this is always not guaranteed even for the very best content. Hence every webmaster needs to promote their site a bit in order to make it popular and to reach the interesting people in the world. Here we discuss simple and search engine friendly promotion methods to get more traffic to your site. Note over doing any of these promotion methods will result your site is being marked as webspam by search engines.

1. Use Your Blog

You can maintain a simple blog to announce a new product addition or new event in your primary site. The advantage of announcing it in a blog is that the blog feed can be made available through various feed readers and interested people can subscribe to your blog and start following your content.

2. Social Media

Social media is actually more powerful than an organic search and every social media companies want to bring their own search engine to the market. This makes a social promotion bit difficult for webmasters since major search engines like Google don’t prefer social traffic from their competitors like Facebook. For example if you are using AdSense ads in your site then you may be banned if few repeat clicks are recorded from social media traffic. Hence it is up to site owners to decide whether to go for a social media traffic or strict to other promotion methods like blog announcements, forum posting and offline promotions.

3. Offline Promotion methods

Offline promotion methods help the user to get your latest content update without visiting your site every time. This includes email subscription, sending newsletter and using business cards.

Site Promotion Methods

4. Using Forums

Another important and easy promotion method is to find out the same interested communities that of your site and start sharing and receiving updates related to your content. This is as effective as organic searches since only the interested webmasters will be communicating with you and read your content. Find related forums of your site and start post your popular contents in the forums and build your community step by step.   

Analysis Tools for Webmasters

It is not sufficient to just promote your site, every webmasters need to analyze their site traffic to make sure the promotion is working in a proper manner. Following are the site analysis tools freely available for webmasters:

1. Webmaster Tools
Every search engine offers free Webmaster Tools account to analyze the site for various parameters as listed. Learn more about Webmaster Tools Here.

• What are the keywords bring traffic to your site
• Top landing pages in your site
• To find out crawling errors 
• Submit sitemap and blog feed

If you wonder why your site does not appear in the searches without any valid reason, you can raise a Reconsideration request in Google Webmaster Tools account to get a review of your site from Google.  

2. Google Analytics
Analytics is the foremost tool offers each and every part of your sites performance. You can easily monitor the results of your site promotion and adjust your activities accordingly. For example you can find landing and leaving pages in your site for a particular search query. With this information you can identify the page users mostly leave your site and correct the content in that page to provide more useful information to the users. If you have chosen social media promotions then Analytics provide a clear differentiation between organic, referral and social traffic.     

3. Ranking Tools
Alexa is one of the reliable site shows the number of links to your along with local and global traffic rank of your site. This gives an overall idea for webmasters about the traffic rate to their site and works on their site to improve the ranking. Google PageRank is an another tool provides a quality of a webpage between the rank 0 to 10 which is also used by Google to decide a position of a page in search engine results page.

Dos and Don'ts:

Dos Use own promotion methods in a limited and useful way Use various tools to optimize the site for search engines	Don'ts Using follow or like exchanges to get free followers Buying links from high PageRank sites to increase your link popularity Promoting every page content in a social media without much interesting topic Entering spam comments in someone’s blog or posting as many as links in the forums.
Content By webnots.com