Use Your Page Titles as a SEO Weapon
<Title> tag is used to indicate the title of a Webpage. This is having more importance since both search engines as well as the users will come to know about your topic only based on the title of a webpage.Since every page of your site may have different content, you need to use unique and relevant title for each page in your website. <TTITLE> tag should be placed inside <HEAD> tag in your webpage’s HTML.
For Example, if you sell a greetings card under the business name WebNots, the following title tag can be used.
Titles are displayed in Search Results:
A search result in Google has the following format:
Google Search Results Format
There are totally four parts in the basic search results:
- Page Title inside <Title> tag in your webpage
- Site Title inside <Title> tag in your Home Page
- Page URL of your webpage
- Page Description used inside <META> tag of your page, if the description is not sufficient length then the first few lines of the page content will be shown in the search results
The
search result could be your home page or another page from your site
based on the content and the search query and search query words are
highlighted in the search results. It is very important to make sure you
have a Page Title as well as Site Title and they are relevant to the
content.
When the user evaluate his search query matches your Title, the more chance he will click and check your site content. If you do not have appropriate titles then there is a less chance that the user will click your site even though your content is of high quality and all your efforts to make a unique content will end in vain.
More importantly your page title is also displayed in the web browser when your page is opened. Most of the time users open more than one search results, started checking one page and tend to forget the other opened pages. Your title shown in the browser’s tab as well in the top gives quick information to users and make him read your content.
When the user evaluate his search query matches your Title, the more chance he will click and check your site content. If you do not have appropriate titles then there is a less chance that the user will click your site even though your content is of high quality and all your efforts to make a unique content will end in vain.
More importantly your page title is also displayed in the web browser when your page is opened. Most of the time users open more than one search results, started checking one page and tend to forget the other opened pages. Your title shown in the browser’s tab as well in the top gives quick information to users and make him read your content.
Title Tag Shown in Browser - Firefox
How do I Check issues in Title Tags of my Website?
Well,
if you have a 100 pages site, it is really a difficult task to check or
change page by page titles. Here comes the use of Webmaster Tools.
Login to your Google Webmaster Tools account and navigate to HTML
improvements section under Optimization.
Title Tag Improvements in Google Webmaster Tools
Webmaster
Tools provides errors in your titles and the number of occurrences with
detail. The issues are classifieds under Missing titles, Duplicate
titles, Long Titles, Short Titles and Non-Informative Titles. You can
check each of the errors and rectify it.
Learn More Features about Google Webmaster Tools here.
Learn More Features about Google Webmaster Tools here.
Dos and Don'ts with Page Title:
Dos
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Don'ts
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